Everyone wants as many page visits on their blog as possible. Using Instagram is a great way to build excitement for your blog and grab some relatively consistent page views, but how do you make sure that your clients and followers are engaging with your content on a regular basis?
Nothing will make a blog fall flatter than when writing sounds like it could have been crafted by anyone. Look over your content—if your paragraphs could’ve been written by a fifty-year-old landscaper or a seventy-year-old dietician rather than a…let me guess…thirty-something-photographer and no one would have known, you are going to want to make some changes (unless, of course, you fit one of those categories). Figuring out how to turn your tone into words and letting your voice shine through is no easy feat—many professional writers never truly find a tone that works for them. Here are a few tips to cheat the system and spice up your tone without needing to get an MFA in writing.
This is a survival guide that I could use myself right now since I’m roadtripping with my family in the western United States while still working for The Write Lens, clickity-clacking away on my second novel, starting up my own writing blog, and continuing training for my collegiate track team. I will certainly have to lower my expectations for all four of those endeavors if I want to enjoy this trip, but I also can’t go MIA for two weeks. This survival guide includes some key tips that I’ll be using throughout my weeks on the road.
It may seem that filling up that ever-intimidating blank, new web page with words is the hardest part of writing. Oh contraire! Writing is hard, but editing your own writing is even harder. Since most of us don’t have a professional editor on speed dial, learning to self-edit your work is important for saving time and money. Here are some tips to get started on editing your writing.
The way I see it, stereotyping is one of the biggest issues we deal with as humans and there is very little I dislike more than a clique. In grade school, we were all socialized to divide people into groups based on their most predominant external trait. Then we grew up…but the stereotyping didn’t end. The stereotypes surrounding photographers are about as irritating as they are reductive, and they can do some pretty nasty damage. This is why I champion the power of the Uncliqued Creative!
The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.
If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.