While I think any week is a good week to revamp the most critical piece of marketing in your photography business, the first week of the year couldn’t be a better time to give that dusty old website a revamp! But does that mean you have to invest in a months-long, high-ticket custom redesign? Not necessarily! There are plenty of sensational website templates for photographers running around the web. And I’m sharing 8 of my favorites!

Your photography website is the keystone of your marketing strategy as a photographer. It shows your prices, your portfolio, your personality, and your professionalism. But if you’re not showing up on the coveted first page of Google, no one’s going to see all the hard work you’ve put into it! And that’s freaking frustrating! So, how do you get potential clients looking at your site? That’s where SEO comes in. But what is photography SEO, and how can you master the art of SEO for photography websites?

What if a potential client could come into a consultation with specific, unique questions instead of the same four or five every person asks? It’s possible! Follow along, and I’ll show you how to let this often-forgotten corner of your website put in that extra work for you, so you can relax and watch ideal clients roll in. Alright, photographers! Let’s learn how to A some Qs like a pro!

Optimizing web content for 2022? But it’s only October! Well, my friends, it’s truly never too early to get your photography website ready for the new year. Why wait for the busy holiday season of engagements and new client inquiries to get your site in order? Let’s just do it right now! Later often means never, and now is the best time to give your site a refresh for booking season and the new year!

We’ve talked tips, but we rarely document the cringes, the oh-dears, and the shocked expressions we have when we visit certain photography websites. And, from one friend to another, we do not want you to fall into these traps! From disregarding CTA’s entirely to not including a single word on your homepage, here are some of the top photography website mistakes we routinely see out in the wild.

As a creative, your website is your storefront. And there’s simply no excuse not to clean things up. This type of clean-up just looks a little different than getting a broom out. But the great news is that it’s actually easier with no physical labor required! Here are eight little messes with a huge impact you need to clean up on your site before directing clients to it. These quick changes will help you run a squeaky-clean photography website that screams “experienced professional!”

Your work is incredible and your client experience is mind blowing, but for some reason you’re struggling to book. Here’s the thing, though: the lack of inquiries might not be about your work or your content. It might actually be about something far smaller, yet extremely important. It might be about the missing calls to action! Let’s fix all that.

Sure, there are a lot of things you can do to improve your website, but if you’re crazy freakin’ busy and don’t have the time to engage in a hefty revamp at the moment, there are three SUPER speedy things you can do to immediately improve your website: