Category: Rock Your About Page

Beating Burnout Through Brand Voice

In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.

Read The Post

8 Ways to Revamp Your Generic About Page & Help Clients Get to Know the Real You

Even though you’ve done your best to fill your about me page with information on who you are and what your story is, it’s likely that your info sounds a little bit like everyone else’s. You love coffee, adventures, Netflix, and your kids/husband/dog. Sound like you? Probably, because this is many photographers’ bios in a nutshell. Here are a few ways to make sure that you stand out from the crowd online.

Read The Post

6 Overused Phrases Weakening Your About Me Page

I’ve written countless bios for photographers and studied gazillions more, and I see the same meaningless, overused phrases popping up over and over again. By eliminating these five from your About Me page, you can cut through the noise, use words that matter and stand out from the crowd.

Read The Post
Meet the copywriter for photographers.

Oh, hey!

I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.

6 Overused Phrases Weakening Your “About Me” Page