You really can write awesome content for your photography business!

Maybe you don’t have the time or budget to work with a full-service copywriter or maybe you just enjoy writing your own content! But no matter the reason, you can learn to write immersive content for your photography business all on your own. That’s right! You can do it! I believe in you!

have you noticed that:

Take a deep breath, and shimmy-shake out those tense shoulders, ya gem, because you’re in the right place!

"Working with Erica gave me better direction on moving forward with my business. Now, I know who I'm talking to and how to properly do it. Now, my website copy feels like me and speaks directly to who I want to work with!"

coaching bundle client

ready to diy the heck out of your written content?

The Do-It-Yourself Services

The Resources

$10 - $95

Whether you're looking for guides to help you brainstorm fresh blog posts or full website page templates, The Write Lens Shop has everything you need to begin the adventure toward incredible, intentional written content!

The Strategy Session


If you feel your website it almost there, but isn't quite working, let's dive into your biggest sticking points and overcome them! In just a day!

1-hour content audit/strategy call
Full audit of your written web content
Comprehensive list of next steps
Small pieces of written content to get you started

The Coaching Bundle


Refine your brand voice, build a brand strategy for the future of your business, and learn the basics of writing like a pro! In just three weeks!

1-hour content audit call
1-hour revision call
1-hour brand strategy call
Full audit of your written web content
Comprehensive list of next steps after each call
Small pieces of written content to get you started

Have you changed your mind and decided you'd rather have your content written for you?

Frequently Asked Questions

Q: My pictures speak for themselves, so why do I even need well written content anyway? 
A: Professionalism and clarity aside (although those are massive), it’s because, as humans, we are all obsessed with stories, and they move us in ways we can’t begin to understand. I believe you have an incredible story to tell. All you need are the tools and the confidence to tell it.

Q: What will we talk about during the strategy call?
A: Before our call, I’ll review your entire website. So, we will cover any issues I spot along the way. We will also discuss the things bothering you the most and how we can help you reach your goals!

Q: Do you do full website overhauls?
A: Sure do! If you’re going through a web redesign, this is the perfect time to rewrite all your content, too. Or if you’ve just realized your current written content isn’t cutting it, I can give you a hand on a total rewrite.

Q: How far out do I need to book you for strategy or coaching?
A: We can generally fit in a call within two weeks of booking! But during busy seasons (a.k.a any slow season for photographers) wait times tend to lengthen.

Q: What if I know something is wrong with my written content, but I don’t know whether to book a strategy session, coaching bundle, or done-for-you?
A: I totally hear you! Let’s hop on a consultation call and discuss all the options! Together, we can find the option that will work best for you!

Q: Do you offer refunds?
A: Unfortunately, I am unable to offer refunds, but I am confident that, through my process, we will craft content you’ll love.