How To Make Your Blog Sound Like You

Nothing will make a blog fall flatter than when writing sounds like it could have been crafted by anyone. Look over your content—if your paragraphs could’ve been written by a fifty-year-old landscaper or a seventy-year-old dietician rather than a…let me guess…thirty-something-photographer and no one would have known, you are going to want to make some changes (unless, of course, you fit one of those categories). Figuring out how to turn your tone into words and letting your voice shine through is no easy feat—many professional writers never truly find a tone that works for them. Here are a few tips to cheat the system and spice up your tone without needing to get an MFA in writing.

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The Ultimate Survival Guide to Working While on Vacation

This is a survival guide that I could use myself right now since I’m roadtripping with my family in the western United States while still working for The Write Lens, clickity-clacking away on my second novel, starting up my own writing blog, and continuing training for my collegiate track team. I will certainly have to lower my expectations for all four of those endeavors if I want to enjoy this trip, but I also can’t go MIA for two weeks. This survival guide includes some key tips that I’ll be using throughout my weeks on the road.

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7 Handy Tips To Self-Edit Your Writing

It may seem that filling up that ever-intimidating blank, new web page with words is the hardest part of writing. Oh contraire! Writing is hard, but editing your own writing is even harder. Since most of us don’t have a professional editor on speed dial, learning to self-edit your work is important for saving time and money. Here are some tips to get started on editing your writing.

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What is an Uncliqued Creative…and Are You One?

The way I see it, stereotyping is one of the biggest issues we deal with as humans and there is very little I dislike more than a clique. In grade school, we were all socialized to divide people into groups based on their most predominant external trait. Then we grew up…but the stereotyping didn’t end. The stereotypes surrounding photographers are about as irritating as they are reductive, and they can do some pretty nasty damage. This is why I champion the power of the Uncliqued Creative!

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Speaking Truth: Is Your Web Content Honestly Honest?

The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.

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Transform Your Website From A Plain Ol’ Portfolio Into An Effective Marketing Tool

If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.

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Find The Words To Define Your Signature Style

The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.

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7 Ways To Kickstart Your Creativity When You're Feeling Stuck

Some mornings, I sit down at my computer to work on the latest blog for a client or a new chapter on my novel and I just. Can’t. Do it. But there is hope! Creativity isn’t something we artists have to wait on. We can take control of our creative experience and shock it back into action when it grows sluggish. Here are seven ways to get inspired and conquer your creativity desert!

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Say "Amazing" Less and Say These 10+ Words More

As a photographer, you interact with and document countless amazing things. A surprise proposal on a mountaintop as the sun sets behind them. A newborn baby. A bride on her wedding day. They are all transcendently amazing…which can make writing about them in blog posts singularly challenging. So, instead of saying “amazing” over and over and overandoverandover again, give one of these 10+ words a try.

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Let’s Fix The 7 Mistakes That Make Your Blog Hard To Read

Reading content from screens is already an uncomfortable experience for many people, and the competition for attention on the Internet has never been more rabid. This puts pressure on bloggers to craft a positive experience for readers each time they visit a post, but there are Seven Deadly Blogging Sins that pop up all over photographer’s blog posts making their posts difficult to read. Let’s fix them up today!

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Stop Overusing “Love” and Try These 10 Words Instead

Just about every moment of a photographer’s day is defined by love. But when the time comes to write about it in bios and blog posts, this beautiful, incredible word gets repeated over and over and over so often that it starts to lose its meaning. So, the next time you write content for your website and are tempted to use the word love, try one of these 10 words on for size instead.

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Pack Your Website With Personality in These 5 Key Places

If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitate-itis. If you want to be a successful photographer, the answer isn’t to become a copycat. It’s to become, like, a weird little narwhal. To touch the hearts of your clients, you first have to show them yours, and here are six places you can do that on your website today!

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12 Words Better than "Happy" To Spice Up Your Blog Posts

As a photographer, you have the opportunity to commemorate some of the best moments in people’s lives, and one thing is almost universally true no matter what event you’re capturing: these images are defined by an overwhelming feeling of happiness. Breathe a little life into your blog posts or web copy by replacing the word “happy” with these more impactful, specific, emotion-filled words.

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8 Things Every Photographer's Website MUST Have

Your website is the place that will make or break that massive wedding day booking or the mountaintop destination engagement session of your dreams. You can’t predict what your clients-to-be will find important or how they make decisions, so it’s best to be prepared for any possible scenario. By including these 10 things on your website, you will be prepared for the most artsy, visually-motivated client, the most meticulous, detail-oriented client and everyone in between.

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Lose the Word "Gorgeous" & Use These 14 Words To Describe Brides Instead

Especially for well-seasoned wedding photographers, finding new ways to describe your 467th bride on her wedding day can be one of the most challenging hurdles to jump, leading to blog posts littered with tired adjectives. Reclaim the meaning in your posts by dropping the word “gorgeous” and choosing one of these more specific terms to describe your resplendent brides instead!

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One Crazy Simple Way To Boost Your SEO

Well, I don't know about you, but I certainly didn't go to school to study web design, programming or anything in the IT department. So how are we creative solopreneurs supposed to incorporate something seemingly so techie into our websites? There are a number of ways to boost your SEO, but there's one quick, simple way that often flies right under the radar.

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Setting The Scene | How To Draw Blog Readers Into Your Images Using Description

Have you noticed that your blog posts have all started sounding a little too similar? The quickest way to bring your storytelling alive and add a little spice back into your blog posts is to focus your attention on adding descriptive language. It doesn't take a master in creative writing to give readers the feeling that they are standing right next to you during a photo session. After incorporating these four tips into your blog, you will watch as the stories you tell come alive. 

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