Say Bye to “Authentic,” and Choose One Of These Words Instead
I hate to be the bearer of bad news, boys and girls, but unfortunately this beautiful word has been overused (and incorrectly used) until all meaning has been pretty much wrung out of it. But that's okay! The great news is that there are plenty of other, more specific words to choose from to illustrate what you mean when you'd naturally reach for "authentic." So, let's dig into a few of my favorites so you can find the ones that perfectly match your style.
