Introducing Erica of The Write Lens, copywriter for photographers.

Helping photographers attract their dream clients one word at a time

I craft captivating copywriting for photographers around the globe. Ready to spark a connection with your ideal clients through authentic written content so you can spend more time confidently doing what you love? 

Helping photographers attract
dream clients one word at a time

I craft captivating copywriting for photographers around the globe. Ready to
spark a connection with your ideal
 clients through authentic written content so
you can 
spend more time confidently doing what you love?

get your wedding blog builder for photographers
Tired of stressing over your wedding blog posts?

Tell magical, meaningful wedding day stories without all the stress, and build the perfect wedding blog post paragraph by paragraph using this clear and easy-to-use template!

Introducing Erica Comitalo, the copywriter for photographers behind The Write Lens

the writer

I have a heart for photographers like you because I've been there.

Exhausted by the demands of solopreneurship? Itching to spend more time with your camera and your clients? Overwhelmed by all the great big ideas you want to turn into reality?

I get it. I’ve lived it. I can help you.

Greetings from the brains behind the clacking computer keys! I’m Erica, an introverted-extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites, and as a copywriter for photographers like you, I’m beyond excited to turn your astonishing personality into words that will build your business.

I firmly believe that you don’t have to change your vibe to attract your dream clients. So whether your tone is moody and edgy, sophisticated and romantic or down-to-earth and BFF-y, I will infuse your website with a voice that sells while remaining powerfully true to who you are. 

did you know?

photographers and counting have transformed their written content by viewing it through The Write Lens.


Resources To Help You Delight Your
Clients-To-Be Through Written Content



75 Blog Prompts for Photographers

Coming up with fresh blog topics isn’t easy, especially during busy seasons. Never dread starting a blog post again!


Pack Your About Me Page With Personality

You may not have photographed Beyonce or scaled Everest, but no matter how ordinary your journey seems to you, it is anything but!


Find the Words to Define Your Signature Style

When you meet a potential client for the first time, and they ask you about your photography style, what do you tell them?

what people are saying

“When my brain is fried and I can’t come up with anything,
or my ideas are a jumbled mess, Erica somehow makes sense
of it all and writes it in such a beautiful way.”

Heather Johnson

the homepage template

Revamp your homepage all on your own!

if you don’t have a budget for a copywriter or just like diy copy, then the photographers’ ultimate homepage template is just for you!

This is it. Your first impression. Let’s make it count.

Before a potential client can be captivated by your About Me page or enchanted by your breathtaking galleries, they first have to navigate your homepage. This is your chance to tell them who you are, what you do and that you are the right person to do it for them in a neat, tidy little package.

With the right content, you can ensure that every peek at your homepage is a memorable one! Using this template, you’ll help Google connect you to your ideal clients, effectively introduce yourself to them when they arrive, and smoothly direct them onward through your process. All you have to do is study the examples, copy the template and fill in the blanks with emotive, engaging language that tells the story behind your brand!

It’s easy to use, quick to implement and just a download away!

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