Introducing Erica of The Write Lens, copywriter for photographers.

Helping photographers attract their dream clients one word at a time

I craft captivating copywriting for photographers around the globe. Ready to spark a connection with your ideal clients through authentic written content so you can spend more time confidently doing what you love? 

Helping photographers attract
dream clients one word at a time

I craft captivating copywriting for photographers around the globe. Ready to
spark a connection with your ideal
 clients through authentic written content so
you can 
spend more time confidently doing what you love?

2021 Website Refresh Freebie Image
Ready to charge into 2021 with a fully updated website?

Let’s walk you through every page and section of your site to ensure all your years are updated, your brand voice is accurate, and your services are represented in an up-to-date way! No more busted links or outdated blogs either! And using this resource, you won’t have to worry about forgetting a thing!

Introducing Erica Comitalo, the copywriter for photographers behind The Write Lens

the writer

Welcome, busy photographer! I'm Erica, and I can't wait to help you!

Exhausted by the demands of solopreneurship? Itching to spend more time with your camera and your clients? Overwhelmed by all the great big ideas you want to turn into reality?

Well, kick off your shoes, refill your latte, and let’s talk copywriting!

Greetings from the brains behind the clacking computer keys! I’m Erica, an introverted-extrovert, a sympathetic crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites, and as a copywriter for photographers like you, I’m beyond excited to turn your astonishing personality into words that will build your business.

I firmly believe that you don’t have to change your vibe to attract your dream clients. So whether your tone is moody and edgy, sophisticated and romantic or down-to-earth and BFF-y, I will infuse your website with a voice that sells while remaining powerfully true to who you are. 

did you know?

photographers and counting have transformed their written content by viewing it through The Write Lens.


Revolutionize the way you blog with template bundles for any style!

familytemplatecover copy

for family photographers

The Family Blog Template Bundle

No more stress, wasted time, or agony. In just 15 minutes, you can turn a template into an amazing blog post you’ll be proud to publish!
Wedding blog template image

for wedding photographers

The Wedding Blog Template Bundle

With the ease (and fun!) of filling out a mad lib, you can post engaging, exciting, and effective blog posts that delight couples old and new!
portraitcover copy

For portrait photographers

The Portrait Blog Template Bundle

No matter the personality of the client in front of your camera, you’ll be able to quickly and easily write about any sessions that come your way!

what people are saying

“When my brain is fried and I can’t come up with anything, 
or my ideas are a jumbled mess, Erica somehow makes sense
of it all and writes it in such a beautiful way.”

Heather Johnson

become a member!

Join The Writers’ Room!

Writing well is hard…but what if we could make it easier?

Kick off your shoes, and pull up a chair, because here in The Writers’ Room that dream is about the become a reality!

Let’s update your existing About Me page, edit your brand new Experience page, or make a clean-up pass on your latest blog post before it leaves your “drafts” folder. We can touch up email templates, explore new client guide, and even take a look at your Instagram captions!

Through your membership, you’ll receive a safety net, an encouraging cheerleader, and an experienced mentor in your journey to better writing.

So, let’s dive in!

unicorn membership image