Introducing Erica Comitalo of The Write Lens, copywriter for photographers.

Helping photographers attract their dream clients one word at a time

I craft captivating copywriting for photographers around the globe. Ready to spark a connection with your ideal clients through authentic written content so you can spend more time confidently doing what you love? 

Helping photographers attract
dream clients one word at a time

Erica Comitalo crafts captivating copywriting for photographers around the globe. 
Ready to spark a connection with your ideal clients through authentic written content
so you can 
spend more time confidently doing what you love?

3 ways to improve your website in under a minute
Ready to have professional and fun email templates?

Now, you can! And without all the stress of writing them yourself! Simply choose the template bundle that best suits your style of photography. Then, with just a few copies, pastes, and filling in of the blanks, you’ll be ready to take on the world!

Introducing Erica Comitalo, the copywriter for photographers behind The Write Lens

the writer

Welcome, busy photographer! I'm Erica, and I can't wait to help you!

Exhausted by the demands of solopreneurship? Itching to spend more time with your camera and your clients? Overwhelmed by all the great big ideas you want to turn into reality?

Well, kick off your shoes, refill your vanilla latte, and let’s talk copywriting!

Greetings from the brains behind the clacking computer keys! I’m Erica, an introverted-extrovert, a sympathetic crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites, and as a copywriter for photographers like you, I’m beyond excited to turn your astonishing personality into words that will build your business.

I firmly believe that you don’t have to change your vibe to attract your dream clients. So whether your tone is moody and edgy, sophisticated and romantic, or down-to-earth and BFF-y, I will infuse your website with a voice that sells while remaining powerfully true to who you are. 

did you know?

websites for photographers have been totally transformed through The Write Lens Signature done-for-you copywriting experience!
Book your own two-day project today.


Kick your workflow up a notch with email template bundles for your style!

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The Wedding Email Template Bundle

No more stress, wasted time, or agony. In just 15 minutes, you can TOTALLY revamp your wedding client workflow!

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The Family Email Template Bundle

With the ease (and fun!) of filling out a mad lib, you can upgrade five key touch points of your family photography client workflow!


For senior photographers

The Senior Email Template Bundle

Keep all of your seniors up to date with these fun and informative email template bundles with just a few copies and pastes!

what people are saying

“Having Erica write my copy helped me move forward with getting my website over the finish line. She was able to take my drab and boring writing and turn it into vibrant copy that really speaks to my ideal client, and now I’m super proud to hit publish. It was worth every penny!”



Girl, listen. Stellar written content really is attainable! 

I get it! Freshening up your web content, writing your About Me page, and crafting email templates is an overwhelming source of frustration and unhappy time spent away from camera and clients.

You feel like your website doesn’t match your personality or showcase all you have to offer. But how to fix it? That lengthy to-do list is a constant source of guilt as the time ticks slowly past…

But it doesn’t have to be this way! Cross my heart and hope to die! Instead, dive into the world of done-for-you copy. Come on! Let’s go!


  • A new sense of confidence, identity, and direction in your business and the way you present yourself online.
  • Unshakable belief in the uniqueness behind your brand, business, and client experience.
  • Web copy that sparks a genuine connection with visitors turning them into loyal clients.
  • That unique peace of mind that comes from finally checking items off your to-do list.
  • More free time to dedicate to the aspects of your business (and your life) that you love most!
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