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The Three-Day Copywriting Experience for Photographers
Psst...wanna know a secret?
All photographers believe what makes them unique is that they build super-duper-for-real-for-real friendships with their clients. That they bond with them over travel, dogs, and The Office. That they take photos that aren’t just beautiful—they make you really feel. And if that didn’t make your stomach drop, guess what else? Your dream client doesn’t actually care that you can’t live without coffee or that it’s your dream to travel to Santorini.
Whether you sound like everyone else or you’re saying things that just don’t matter to clients, you have to do more—be more—if you want to stand out.
Thankfully you can, because you are more. Even if you don’t know it yet! Through my three-day copywriting experience tailored to the specific needs of photographers, I can illuminate your uniqueness so your dream clients can see it, too.
Let’s take your website from “I love coffee and photography” to “With a vibrant imagination and drive to help others as all-consuming as the main character in my favorite movie, Amelie…” like Idalia Photography or Anne Blodgett’s “Ready to crank up the Beyoncé and give this whole ‘running the world’ thing a try?” All you have to do is be yourself. I’ll do the rest!
IMAGINE YOUR ADVENTURE
WORD ON THE STREET
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IN A DEC. 2022 SURVEY, OUR CLIENTS TOLD US…
The Results
94%
INCREASED THEIR PRICES AFTER WORKING WITH US
86%
NOTICED INCREASED SITE TRAFFIC AFTER THEY STARTED USING THEIR CONTENT
50%
INCREASED INQUIRIES FROM GOOGLE
(AND SEO TAKES TIME TO WORK!)
61%
IMMEDIATELY IMPROVED CONSULTATION CALLS
56%
EXPERIENCED LESS POST-INQUIRY
GHOSTY CLIENTS
94%
iNCREASED IDEAL CLIENT INQUIRIES
(AND BOOKINGS!)
THE DETAILS
The Process
LET’S UNLEASH YOUR SIGNATURE BRAND VOICE IN JUST EIGHT SIMPLE STEPS
01. DISCOVER | pre-project
To ensure this experience is the right one for you, let’s hop on a 30-minute call to discuss your business journey, struggles, and goals. We’ll also review the proposal you received before your call to answer any questions. Finally, we’ll choose your prospective date, and then you’ll have three days to lock it in!
02. REFLECT | pre-project
Immediately after booking, you’ll receive a detailed questionnaire so I can learn everything there is to know about your biz! And while you’re filling that out, I’ll be interviewing your favorite past clients to build out a vision of your ideal client! This way, we remove the guesswork in your project from day one!
03. DEFINE | project day one
Our project officially begins with a two-hour call to flesh out your ideal client then build a bridge to them through a brand voice that is true to you. We’ll go deeper than you ever thought possible to give you a client avatar and voice that feels completely honest but that you’ve never been able to identify before!
04. CLARIFY | project day one
Next, we’ll turn everything we discussed during this brand voice call into a beautiful brand voice guide. We’ll use this as we write your content, sure, but you’ll also be able to use it going forward to maintain consistency within your brand and with any future contractors you choose to partner with!
05. WRITE | project day two
Can you believe the writing doesn’t even start ’til step five?! That’s what makes it so good, baby! All the prep-work we’ve done is now put to use as we turn your most important marketing tool into your most effective marketing tool! And the best part? You don’t have to lift a finger! So, go enjoy your day!
06. PROOF | project day two
We aren’t about to send you a typo-riddled Google doc! But all the best writers know that no writer is above mistakes. That’s why we close day two with a proofreading pass with a copy-editor. This ensures your Google doc will come to you error-free on editing day. All you’ll have to concentrate on is personality and accuracy!
07. REFINE | project day three
As the day comes up on day three, your brand new content doc and editing instructions will be waiting for you in your email inbox! Enjoy a leisurely day of reading through everything, asking friends and family for their thoughts, and requesting as many edits as you can fit in a 24-hour period!
08. UNLEASH | project day three
And just like that, you’ve got a fully written website ready to go! All you have to do is copy everything out of your content doc and paste it into your website! Format freely, and then hit publish because it’s time to send these words out into the world where they’ll start attracting dream clients you can’t wait to meet!
WHAT’S INCLUDED?
The Investment
BRANDING DAY
Client Interviews
Two-Hour Brand Call
Brand Voice Guide
WRITING DAY
Homepage
About page
Details page
Contact Page
Inquiry Response Email
EDITING DAY
Copyeditor proofread
Unlimited edits for 24 hours
Access to follow-up project menu
Optional: Collaboration with your web designer to ensure a seamless project transition and fewer redundancies
$3,600*
* A wide range of a la carte options (including blogs, additional emails, and Instagram captions) are available for continuing clients
imagine what your website could look like
The Portfolio
Jontell Vanessa Photography
vibrant. relatable. enthusiastic.
Kristen Giles Photography
playful. provocative. warm.
Kiley Ann Photography
graceful. radiant. thoughtful.
“Before hiring Erica, I felt lost and defeated every time I pulled open a blank page on my website and tried to convey who I was, what I offer, and what makes working with me special. Through her absolute magic with writing, Erica crafted content for me that sounds more true than anything I’ve heard before.”
jessica billings
wedding and elopement photographer
WORD ON THE STREET
PHOTOGRAPHERS ALWAYS WANNA KNOW…
Frequently Asked Questions
Without a captivating, unique brand voice and well-written primary web content, SEO blog posts and fancy-shmancy client guides won’t make you money! And because our role is to get clients onto the consultation call so you can seal the deal, we have to write all the essential touch points that will inspire a client to book that call!
First, because you don’t have time to waste! How many clients could you miss out on while we take our sweet ass time? Secondly, many photographers have had bad experiences with service providers who draw out projects, do a bad job, or simply never finish! We want to guarantee a timeline that gives you peace of mind
If you want Google to work for you, SEO matters! But more importantly, who wants to trust a professional whose website looks carelessly thrown together? Why would I trust that you would show more care when working with me? And in an oversaturated market (particularly when people are more cautious to spend) showcasing your uniqueness—your value—is the single best way to guarantee bookings!
From the pre-writing deep dive to the ideal client interviews, we gather the information necessary to showcase your expertise. Then, during the two-hour brand voice call, we draw out and nail down a brand voice that reflects your personality. And finally, with a whole day to edit, you’ll have plenty of time to sweeten the tone!
Because these are the essential touch points that take a first time visitor through the process of booking! We want to make sure you get a rapid return on your investment, and this is the best way to do it!
We’ve got something just for you! If bucks are too tight for the whole shebang or you’re still tweaking your style and client experience, the 90-minute strategy intensive is for you! In just an hour and a half, we’ll solve the most pressing issues holding your written content back. We can even ID your ideal client and tease out your brand voice!
Because of the nature of the experience, I am unable to offer refunds on completed content, but I’m confident that through this journey, we’ll create content you love!
WHAT ARE YOU WAITING FOR?
Let's Get Writing!
You’ve waited for effective, captivating written content for years. You’ve missed out on clients that could have become dear friends. You’ve lost thousands on skipped bookings because of content that feels generic and bland and—let’s be real—is probably littered with typos. You can’t afford to wait any longer to have the written content your remarkable business deserves.
So, let’s not waste another second! Let’s get you the web copy of your dreams with a quickness that will blow your mind!
