Especially for well-seasoned wedding photographers, finding new ways to describe your 467th bride on her wedding day can be one of the most challenging hurdles to jump, leading many photographers to skip the writing process entirely. Reclaim the meaning in your posts by dropping the word “gorgeous” and choosing one of these more specific terms to describe your resplendent brides instead!
grab the guide!
Pack Your About Me Page With Personality
You may not have photographed Beyonce or scaled Everest, but no matter how ordinary or uninteresting your journey seems to you, trust me, it is anything but!
pump up your blog game!
75 Blog Prompts for Photographers
browse by category
“You don’t understand,” you say. “This way, we can get on the phone with a potential client, make them understand why we are worth the money BEFORE dropping the price on them.”
And, no, I totally get it! I’m just here to break the bad news that, unfortunately, this tactic doesn’t really work the way you think it does.
Deposits needs to be paid. Questionnaires need to be filled out. Timelines need to be settled. Outfits need to be chosen. And on and on and on. Sure, it’s all very important…but when you reuse the word “important” over and over to describe everything — from the mildly important to the your-wedding-day-will-literally-fall-apart important — it loses its impact and your point can get lost.
Pop the bubbly! Drop the balloons! Throw the confetti! You made it to a brand new year, and with a new year comes a chance to blow the dust off your website and get it revamped for the year ahead. So, grab your favorite pen for marking checks, log into your website and let’s get your website ready to rock your clients’ world this year!
This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.
One of the things I was most looking forward to as we moved from an apartment to a house was the chance to paint an entire home exactly the way I wanted to. Get out of here with your rules on what shades I can use or where I can put my colors. My house; my walls, suckers! But what I didn’t realize until I finally had the chance to do exactly what I wanted, whatever I wanted, was how dang hard it would be.
In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.
Oh, hey!
Don’t Miss a Word!
Drop me your email to receive all kinds of exclusive tips, tricks and big ol’ free treats to take your written web content to the next level.
6 Overused Phrases Weakening Your About Me Page
COPYWRITING FOR PHOTOGRAPHERS
© 2020 ERICA COMITALO & THE WRITE LENS | ALL RIGHTS RESERVED | SITE DESIGN BY DAVEY & KRISTA
