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The Wedding Email Template Bundle

No more stress, wasted time, or agony. In just 15 minutes, you can TOTALLY revamp your wedding client workflow!

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The Family Email Template Bundle

With the ease (and fun!) of filling out a mad lib, you can upgrade five key touch points of your family photography client workflow!

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The Forgotten Art of the Follow-Up Email

You’ve done it! They inquired. They scheduled a consultation call. They seemed excited by what you offer, and they told you they were ready to book! Then, you send them their beautifully customized proposal, aaaaand…crickets. Nothing. Nada. Silence. For whatever reason, they never reply and you add them to the ever-growing list of ghosty-ghost could-have-beens you’ll never get to work with. But does it have to be this way? I don’t think so! The secret lies in a mythical, magical tool called the Follow-Up Email.

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Blog post on non-ideal clients for photographers

A non-ideal photography client just inquired. Now what?

Whether from the initial inquiry, during the consultation call, or somewhere in between, you realized this inquiry is from someone who is the exact opposite of your ideal client. So…now what?

Should you ignore the red flags? Should you lower your standards? Should you sacrifice your boundaries? At the end of the day, should you just book them anyway?
Let’s talk about how to recognize and handle an inquiry from a less than ideal client.

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Answering some of the FAQs photographers have about copywriting

What does a copywriter for photographers do?

Maybe you’re tired of struggling through written content that never seems to get finished. Or your website isn’t attracting your ideal clients. Or you’re getting ghosted by potential clients somewhere in your introductory email workflow. If any of these situations feel familiar, you need someone to boost your written content to help you get the conversions you need. And that’s where a copywriter can step in!

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UX Design For Photographers: How To Apply 5 UX Basics To Your Photography Website

There’s this fancy new term floating around the online business world right now. You’ve probably seen it and drifted right past because it looks like something for tech nerds and coders. But it’s so much more…and we believe it could change the way photographers think about their businesses forever: UX Design. But is UX Design for photographers a thing? And what even is it? Refill that coffee, girl, and let’s chat UX Design for photographers!

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Simple 7-Step Pinterest Strategy for Photographers: How We Went From 0 to 200k+ Monthly Viewers in Less Than a Year!

When we officially launched The Write Lens Pinterest page about a year ago, we had zero Pinterest strategy, let alone a sharable Pinterest strategy for photographers! But after some heavy research, trial and error, and constant tweaking, we found success! So, we wanted to share with you how we went from “umm…idk just post something?” to 200k+ monthly views on our Pinterest in less than a year! And using our 7-step strategy, you can do it, too!

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Photographer sending an inquiry response email to a potential client

Getting Ghosted? Here Are 5 Things You’re Doing Wrong In Your Inquiry Response Email!

Being left on read stings! It can also be very bewildering. There’s good news, though! Your “ghost rate” is actually something YOU have a degree of control over! Not total control obviously, because sometimes ghosts just gonna ghost. But if you notice your ghost rate is creeping uncomfortably high and you want to bring it down, there’s one place to start your work: your inquiry response email!

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Meet the copywriter for photographers.

Oh, hey!

I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.


6 Overused Phrases Weakening Your About Me Page

Need a website refresh but don't know where to start?
Don't freak out! I can give you a hand with that.