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LEAD WRITER. BRAND VOICE SPECIALIST. FOUNDER.
I'm Erica, the copywriter for photographers, and I use brand voice to help you book!
From day one, I’ve been a wacky, whimsical collection of opposites: introverted-extrovert, ballet dancing comic book reader, the toughest sympathetic crier you’ll ever meet. But I believe opposite-filled personalities that make no sense at all are what make us so interesting!
Since 2017, I’ve dedicated myself to writing content for photographers that celebrates the opposites inside us rather than trying to resolve them. And in treating photographers like complex humans rather than simple cardboard cutouts, I crafted a marketing method all my own.
Today, as a copywriter for photographers, I help talented creatives like you elevate their businesses through web content that is immersive, engaging, and packed with personality! When I’m not writing, I’m probably snuggled up with baby Colin (a.k.a. Mr. Teence) in our Atlanta home reading a mystery novel…if he doesn’t snatch it out of my hand first. Or I might be out roller blading with my husband, visiting family in Florida, or watching Ghost Adventures with our cats, Leo and Cadet Grey.
The copywriter for photographers turning consultation calls into confirmation calls since 2017.
I’ve always been a listener. Not in an “OMG, I’m such a great listener,” kind of way. More in a “there’s literally nothing I’d rather do than listen to a person talk for hours about something they know and love” kind of way. Toss in a glass of wine and a fireplace or a beach and I’m absolutely living my dream!
From intentionally building friendships with total conversation hogs (OK, I love y’all, but you know this to be true!) to studying journalism, I’ve built an entire life around drawing the best stories out of the chattiest folks. Because if you ask me, there’s nothing better than a great story.
Captivating shows, books, movies, and conversation keep my world spinning. And the story you’re about to tell me is no different!
Why did you become a photographer? Who inspires you? How do you do it all? These questions and more are the backbone of great copywriting for photographers. Not just learning what you do but how you do it is what enables me to write content so engaging your ideal clients will remember it forever.
By illuminating the uniqueness of your brand and client experience on your website, we can facilitate a genuine encounter between you and your potential clients before you ever even meet them! Ready to hear clients say “Wow, I feel like I’ve known you for years!” after just a consultation call? After this experience, you will.
what people are saying
“Erica somehow turned my type 7, ADD, ADHD, spontaneous, spunky personality into a brand voice. I feel heard. I feel empowered. I feel professional. Most of all, I feel like myself. I used to believe I had to act and talk a certain way to reach my dream client, but she showed me that it is not true! I have never felt so heard.”
PERRY ANN COPELAND
WEDDING AND PORTRAIT PHOTOGRAPHER
That’s not because we wrote a magic spell into the copy. It’s because engaging marketing and effective UX design is really all just great writing in disguise. It’s all just right words in right places.
Don’t believe me? Pay extra attention to all the words you encounter for a day—from billboards to podcast ads. Some make an impression and others are forgotten in a blink. Selling is about words, and as a business owner, you need to sell! You can’t afford not to! That’s why I’m thrilled to bring my expertise to empowering photographers like you take their businesses to the next level through stellar writing.
When I’m not serving as an associate copywriter for photographers, turning their written content into something truly unique and unforgettable, I’m probably at my day job building a great UX and communications strategy for complicated tech products, heading outside for a long run, or climbing a mountain to ski.
So, what do you think? Are you ready to ditch your horribly high bounce rate and work with me to revamp your photography business’s UX, from inquiry to delivery? I’d love to meet you!
ASSOCIATE WRITER. UX GURU. PINTEREST QUEEN.
Let me introduce you to my right-hand woman. Take it away, Sam!
Since I stepped into this role in 2020, I’ve heard this false statement way too many times: “People don’t read, they just look at the pictures because people only care that my photos look good.”
Hold it right there, OK? Because whether you know it yet or not, you’ve probably lost clients over the wrong words on your website. Words definitely matter.
With a background in marketing and UX design, I know what it’s like to be the one wonky writer fighting for the words in the room. But I also know how quickly (even if reluctantly) that one writer becomes a writing team. In a blink, we’re dedicating an unbelievable amount of time, money, and womanpower to finding just the right words! And can you guess what happens next? The marketing starts inspiring sales and the user experience brings customers joy!
what are we all about?
Our Brand Values
01. Our businesses SERVE our DREAM lives and loved ones, not the other way around.
02. Bold INDIVIDUALITY is the best way to beat burnout.
03. HONESTY and radical
transparency are ESSENTIAL to great business.
04. The best ideas are born through ENGAGED collaboration.
05. The OPPOSITES that exist within yourself and your business don’t need to be resolved—they need to be CELEBRATED.
06. Everyone has a POWERFUL STORY to tell…yes, even you!
“Erica understands me and my brand better than I
even understood it! I have such a hard time explaining myself and getting the correct words out and Erica did just that for me!”
MARINA ROMAN
WEDDING, PORTRAIT, AND BRANDING PHOTOGRAPHER
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