The Forgotten Art of the Follow-Up Email

You've done it! They inquired. They scheduled a consultation call. They seemed excited by what you offer, and they told you they were ready to book! Then, you send them their beautifully customized proposal, aaaaand...crickets. Nothing. Nada. Silence. For whatever reason, they never reply and you add them to the ever-growing list of ghosty-ghost could-have-beens you'll never get to work with. But does it have to be this way? I don't think so! The secret lies in a mythical, magical tool called the Follow-Up Email.

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