I'm Erica, and I transform written web content like yours.

I’m a copywriter for photographers, and basically, I’m your fairy godmother in jeans, complete with an unabashed weak spot for glitter. 

Never again will you feel that tumbly stomach swirl that comes from looking at a blogging to do list that stretches so long you know you’ll never get it all done. Never again will the prospect of a “web redesign” make you tremble in terror when considering all the new content you’ll have to write or a blank About Me page make you cry to the heavens, “WHO EVEN AM I?” Whether you use one of my templates, put some of my tried and true tips to work or just ask me to write it for you, written web content doesn’t have to be a stressor. 

You’ve got enough to worry about what with antsy Mothers of the Bride and the constant need to beg for a bite of food at a wedding reception. Let’s make your written content something that delights, and we can do it so quickly it will blow your mind!

Just say the word…

my story

Once upon a time, I thought I wanted to be a doctor.

HA! There are two things my friends know I hate with all my soul: basic math and needles. Unsurprisingly, that dream died young. But even while I imagined myself living that White Coat Life, I was always writing stories. 

After snagging a degree in Journalism from The University of Florida, I have since meshed my southern, small town vibe with a big city flair that can come only from squishing yourself into a New York City apartment for a couple years. After waving farewell to the north and its cold, long winters (Seriously, who needs winter until May? No one. The answer is no one.), I spent two years as a communications director, which turned me into the human equivalent of a Swiss Army Knife…but with words. 

When wedding bells rang in 2017, I decided to scurry out into the great unknown of life as a freelancer. Today,  as a copywriter for photographers, I write sweet, sweet web content of all shapes, sizes, tones and flavors for photographers around the globe!

When I’m not burning up the keyboard, you can find me hiking in the Smokies with my husband, trying to read every classic novel ever written, playing fetch with my cats (yep, you read that right), learning to ride horses or watching Wonder Woman for the billionth time.

Fun Facts & Such About Erica

  • I danced for 18 years, and sometimes you can still catch me writing while sitting in the splits.
  • I worked as a missionary serving college students for three years right after college.
  • I'm allergic to red wine, and it is the literal worst.
  • My favorite superheroes are Nightwing, The Flash, Wonder Woman, Spider-Man and Batgirl. Yes, I have several.
  • I have two partially webbed toes, and I insist it makes me a better swimmer.
  • I've known my husband since the second grade, but we didn't start dating until we were 26 years old.
  • I once got in trouble in elementary school for swinging my ponytail too much when I walked.
  • My favorite books are Fahrenheit 451, The Night Circus and Jane Eyre.
  • I'm a musical junkie and have never made it through Les Miserables (which I've seen live eight times) without bawling.
“Erica is able to take the tiniest information from me and turn it
into beautiful, emotional blog copy. She has an incredible knack for
understanding her clients’ voice and tone.”

CASSIE VALENTE

i firmly believe with all my soul that

You Are More Than A Boss Babe

“Oh, she’s just a photographer. That’s such an easy job. She must not be very smart.”

“She’s a photographer? Aren’t they all just bored housewives looking for something to do?”

The stereotypes surrounding photographers are about as irritating as they are reductive. No two photographers are exactly alike, no matter how similar they may seem on the outside. So what if she is a mom of three who picked up a camera for the first time just to preserve the memories of her little children? Wait until you hear her fascinating story and get to know her heart! Or maybe she’s a nurse who saw how fleeting life can be and turned to photography to help preserve those precious moments for future generations. Our stories are all so different and so breathtaking.

But, unfortunately, I think many photographers have started to believe the stereotypes circulating about them. It hurts my heart when a client says that they can’t have a great About Me page because “they just aren’t that interesting,” or that they can’t nail down a unique description of their style because they are “boring and just like everyone else.”

 Sh! No! Bad! Stop that right now!

This is why I want to tell the stories of photographers. This is why I want to teach you how to tell your own stories. You ARE interesting. You DO hold a unique perspective inside you. You DO have an artist’s heart. And as a copywriter for photographers, I’m just here to help you turn those pieces of yourself into words.

To help you break free of the box others try to stuff you into. To not only laugh at the haters, but forget they even exist. 

To be so entirely, radiantly yourself that everything from your client experience to your final edited galleries are infused with a rich authenticity that can’t be manufactured.

This is what I want for you. This is what I hope to teach. You aren’t just a “fine art natural light photographer.” You aren’t just a “dark and moody, high contrast photographer.” You aren’t just a “boss babe.” You are Amanda. You are Ciara. You are Thao. You are yourself and no one else.

So let’s pop the hood on your copy and get started creating written web content that truly reflects the heart behind your camera and shares the “why” behind your work.

I believe in the power of authenticity, confidence and adoration for your clients.

as seen on

just getting to know me?

Peep My Free Resources That Will Transform Your Written Content Like Magic

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FREE GUIDE

75 Blog Prompts for Photographers

Coming up with fresh blog topics isn’t easy, especially during busy seasons. Never dread starting a blog post again!  

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FREE GUIDE

Pack Your About Me Page With Personality

You may not have photographed Beyonce or scaled Everest, but no matter how ordinary your journey seems to you, it is anything but!

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BLOG POST

Find the Words to Define Your Signature Style
When you meet a potential client for the first time, and they ask you about your photography style, what do you tell them?
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