I'm Erica, and I transform written web content like yours.

I’m a copywriter for photographers, and basically, I’m your fairy godmother in jeans, complete with an shameless weak spot for glitter. 

Never again will you feel that tumbly stomach swirl that comes from looking at a blogging to do list that stretches so long you know you’ll never get it all done. Never again will the prospect of a “web redesign” make you tremble in terror when considering all the new content you’ll have to write or a blank About Me page make you cry to the heavens, “WHO EVEN AM I?” Whether you use one of my templates, put some of my tried and true tips to work or just ask me to write it for you, written web content doesn’t have to be a stressor. 

You’ve got enough to worry about what with antsy Mothers of the Bride and the constant need to beg for a bite of food at a wedding reception. Let’s make your written content something that delights, and we can do it so quickly it will blow your mind!

Just say the word…

Done-for-you copywriting FAQs
Get to know Erica Comitalo's story

my story

Once upon a time, I thought I wanted to be a doctor.

HA! There are two things my friends know I hate with all my soul: basic math and needles. Unsurprisingly, that dream died young. But even while I imagined myself living that White Coat Life, I was always writing stories. 

After snagging a degree in Journalism from The University of Florida, I have since meshed my southern, small town vibe with a big city flair that can come only from squishing yourself into a New York City apartment for a couple years. After waving farewell to the north and its cold, long winters (Seriously, who needs winter until May? No one. The answer is no one.), I spent two years as a communications director, which turned me into the human equivalent of a Swiss Army Knife…but with words. 

When wedding bells rang in 2017, I decided to scurry out into the great unknown of life as a freelancer. Today,  as a copywriter for photographers, I write sweet, sweet web content of all shapes, sizes, tones and flavors for photographers around the globe!

When I’m not burning up the keyboard, you can find me hiking in the Smokies with my husband, trying to read every classic novel ever written, playing fetch with my cats (yep, you read that right), learning to ride horses or watching Wonder Woman for the billionth time.

Fun facts about Erica...

Meet Stephen the support staff being the copywriter for photographers

“I was hesitant to drop a chunk o’ change on a copywriter. But when I came across Erica, I couldn’t hire her fast enough. She is not only so warm, welcoming, and fun, but she’s also incredibly professional, organized, and efficient. Know that with her, she 100% has your back. Trust me, Erica is THE copywriter for you.”

olivia mccracken

Sam Marin the copyeditor

Meet Sam, copyeditor and all-around social media guru

Hey guys! I’m Samantha and I’m the copyeditor and social media assistant for The Write Lens! I’m the one who swoops in after Erica has written your stellar content (because, believe it or not, it’s not perfect after round one) and cleans everything up. I’m also the sole handler of and designer for the constantly-growing Pinterest page, so head over there to see what I’ve been up to!

I live in Salt Lake City, Utah, right in the shadow of the incredible Wasatch Mountains. I grew up in the much smaller mountains of Virginia and had the amazing experience of going to college in New York City.

When I’m not working, I love writing fiction. I write Young Adult novels and it’s my biggest goal to become an author! I also love reading all kinds of fiction, not just YA. In all seasons, you can often find me exploring the wilderness—whether it’s backpacking, hiking, trail running, skiing, or rock climbing (Eek! A new one for me!). I’m always down to do something outdoors and love spending weekends out of cell service.

A few of Sam's favorite things...

Sam the copyeditor hiking in Utah
“Erica understands me and my brand better than I
even understood it! I have such a hard time explaining myself and getting the correct words out and Erica did just that for me!”


i firmly believe with all my soul that

You Are More Than A Boss Babe

“Oh, she’s just a photographer. That’s such an easy job. She must not be very smart.”

“She’s a photographer? Aren’t they all just bored housewives looking for something to do?”

The stereotypes surrounding photographers are about as irritating as they are reductive. No two photographers are exactly alike, no matter how similar they may seem on the outside. So what if she is a mom of three who picked up a camera for the first time just to preserve the memories of her little children? Wait until you hear her fascinating story and get to know her heart! Or maybe she’s a nurse who saw how fleeting life can be and turned to photography to help preserve those precious moments for future generations. Our stories are all so different and so breathtaking.

But, unfortunately, I think many photographers have started to believe the stereotypes circulating about them. It hurts my heart when a client says that they can’t have a great About Me page because “they just aren’t that interesting,” or that they can’t nail down a unique description of their style because they are “boring and just like everyone else.”

 Sh! No! Bad! Stop that right now!

This is why I want to tell the stories of photographers. This is why I want to teach you how to tell your own stories. You ARE interesting. You DO hold a unique perspective inside you. You DO have an artist’s heart. And as a copywriter for photographers, I’m just here to help you turn those pieces of yourself into words.

To help you break free of the box others try to stuff you into. To not only laugh at the haters, but forget they even exist. 

To be so entirely, radiantly yourself that everything from your client experience to your final edited galleries are infused with a rich authenticity that can’t be manufactured.

This is what I want for you. This is what I hope to teach. You aren’t just a “fine art natural light photographer.” You aren’t just a “dark and moody, high contrast photographer.” You aren’t just a “boss babe.” You are Amanda. You are Ciara. You are Thao. You are yourself and no one else.

So let’s pop the hood on your copy and get started creating written web content that truly reflects the heart behind your camera and shares the “why” behind your work.

I believe in the power of authenticity, confidence and adoration for your clients.


want to write your own content like a pro?

Snag A Resource To Transform Your Web Copy Like Magic

Showcasing the DIY written content collection provided by Erica Comitalo of The Write Lens


75 Blog Prompts for Photographers

Coming up with fresh blog topics isn’t easy, especially during busy seasons. Never dread starting a blog post again!  



Pack Your About Me Page With Personality

You may not have photographed Beyonce or scaled Everest, but no matter how ordinary your journey seems to you, it is anything but!



Find the Words to Define Your Signature Style
When you meet a potential client for the first time, and they ask you about your photography style, what do you tell them?