The Two-Day Copywriting Experience for Photographers
You’ve waited for effective, captivating written content for years. You’ve missed out on clients that could have become dear friends. You’ve lost thousands on skipped bookings because of content that feels generic and bland and—let’s be real—is probably littered with typos. You can’t afford to wait any longer to have the written content your remarkable business deserves. So, let’s not waste another second! Let’s get you the web copy of your dreams with a quickness that will blow your mind.
IMAGINE YOUR ADVENTURE
“My mom finished reading the content and said, ‘Woah, I feel like I was just talking to you!’ Erica captured my voice while infusing fun and purpose. Without a doubt, my site now sounds way more like me.”
CAITy KRAMER
wedding and branding photographer
The Signature Collection for Photographers
Ready to totally transform your written content in just two days!? By diving deeply into your ideal client, brand voice, and the essential pieces of your booking workflow, you’ll have a website that you can’t wait to share with potential clients. Never feel like your website is bland, boring, or ineffective ever again!
This collection includes*:
Brand voice and ideal client discovery
Content strategy planning
Custom brand voice guide
Homepage content
About Me page content
Services page content
Contact page content
Custom inquiry response email template
Editing pass from a copy editor
A full day for edits!
+
Access to The Client Lounge and a suite of follow-up projects!
$3,200
* A wide range of a la carte options (like blogs, additional emails, and Instagram captions) are available for continuing clients, but I require that all new clients begin with the signature collection. If you’re interested in learning more about the continuing client collection, I can’t wait to share more with you during our call!
But How Does it Work Exactly?
THE SIGNATURe, two-day CONTENT & COPYWRITING PROCESS FOR PHOTOGRAPHERS
STEP ONE
the consultation chit-chat
I know, I know! You want to just get this show on the road! But consultation calls are super important! First, they ensure we’re the perfect match! It’s also crazy vital that you understand how this whole hullaballoo even works, because, hello! Entrusting your story to a writer is just kinda weird. So, let’s make it make sense! Just hop over to my contact page to book a call. Then, I’ll send you a scheduler and a bit more info. Next things next, we will hop on a call to talk specifics!
STEP TWO
the pre-project celebration
Once you’ve decided you’re all in, I’ll send an agreement and retainer invoice your way. The moment I receive both back from you, it’s official! You’ve just booked your very own copywriter! Woo! Then, we immediately dive headfirst into the process. Even if your project date is months away, you’ll receive a big ol’ questionnaire from me right away so you can shake up a margarita, put on your comfies, and fill out your questionnaire at your own pace!
step THREE
the branding deep-dive
Before any words get written, first we need to nail down two things: who we’re talking to and how to speak like you! So, we’ll begin your project day with an 1.5 hour phone call. Together, we’ll explore all the things that make you unique and create your perfect brand voice and ideal client. Then, I’ll combine it all into a comprehensive, custom brand guide just for you! FYI this is the part of the process 75% of clients call their absolute favorite. So, get hype!
step four
the strategy sesh
I promise this is the last thing that happens before we get down to business, gosh dang it! But once we’ve finished talking about brand voice on your project morning call, we will review every piece of content we will be creating together. We will discuss what’s going where, why it’s going there, what you want to make sure we express, and more. It’s also the last chance for me to gather a bit more information from you before the writing begins!
step five
the writing part!
It’s time for the fun to begin! You’ll receive a Google doc into which I’ll write all your content, then you get to decide whether you want to peep in occasionally or just go enjoy your day! Feel free to start leaving comments or to totally forget about it until all the content is fully written and ready for edits! So, while I’m writing away, feel free to grab a camera and hang with clients, or just enjoy a little “me time!”
step six
the editing adventure & your final product
Once all the writing is all finished, your project day will conclude with a copyeditor (get to know Sam The Editor over on the about page!) will give your content a first editing pass. Then, you’ll have an entire day to request as many edits as your heart desires. And I’ll make them all! Then, once you love it to pieces, I’ll send a final proof your way so you can begin adding it piece by piece into website. And voila! You have a fully rewritten website! Cue the music, girl, because it’s your time to shine!
Explore what we can create together!
There is so much we can do if you choose to turn your website into a storytelling tool rather than a generic place holder that surrounds your images. By reimagining what the written content on your website can do, you can truly put your greatest marketing tool to work.
homepage
Let's welcome your potential clients with impact.
For photographers, who do most of their advertising and booking online, a homepage serves much the same purpose as walking through a shop door would for brick-and-mortar stores. It sets the mood, welcomes customers, and hopefully gets them in the mood to buy.
Just imagine what it’s like to walk into a store like Anthropologie, where everything from the decor to the smells give a whimsical and wonderful vibe. Or maybe think about what it’s like to shop at a high end bridal boutique, where they hand you a mimosa the instant you walk in. Think for a moment about walking into your favorite clothing shop. Can’t you imagine the smells, colors, music, and energy?
The most successful, most established brands grab hold of you the moment you walk through the door and stick in your mind long after you’re gone.
That’s exactly what a well-written homepage can do for your photography business!
Connect powerfully with clients through your story.
Here it is. The beating heart of your website.
This is the page that can make a client fall in love with you before they ever get the chance to meet you. Through a strategically-written about page, we can build an unbreakable connection between you and your potential client that will make them desperate to work with you!
By building out a true-to-you brand voice that speaks to the heart of your ideal client, we can wrap them up cozy in your story while sharing tidbits about yourself that make them say “Oh my gosh, me too!”
about me
details
Demonstrate value through your details/services page.
A great details/services page can make or break a booking in a way few other pages can. This is where you really get to dig into the question, “What makes me different?”
There’s a huge misunderstanding that the point of this page is just to share your prices. While I believe sharing your prices is extremely important, your details page is really about displaying your value. It’s all about expressing to potential clients how much more you bring to a session than just clicks of the camera.
Here, we can dig more deeply into the values that guide your business. We can take potential clients step-by-step through what it’s like to work with you – from the first hello to final delivery and beyond! We can help them imagine what it would be like to step in front of your lens.
We can show through immersive storytelling and personality-driven language why working with you will truly be a dream experience. This is the page brides will show their moms, wives will show their husbands, and seniors will show their parents to convince them that what you offer is really, truly worth it!
Inspire action with an effective contact page.
Think having a generic little form on your contact page is enough to inspire a potential client to hop down off the fence and make a move? Why would you ever think that!
I feel the contact page is one of the most poorly-used pages on many photographers websites. This is your last shot to convince a potential client to go on and fill out that form and begin the journey of working with you. So, let’s give ’em one last dose of personality or share a final message of hope and joy with them. Let’s do something – anything! – more than say “here’s a form. Fill it out.” Ew.
And don’t forget you also need to set some very clear expectations here…unless of course you want endless follow-up emails and Instagram DMs telling you they just filled out your inquiry form and they expect a response from you within 2 minutes or less!
There’s so much work your contact page should be doing for you, so let’s make sure it’s getting done!
contact
End ghosting forever with an inquiry response template.
Let’s be real…you don’t have time to write the same email to every client who inquires. It takes forever, and you forget important details every time you re-type it out. Not to mention those pesky typos that sneak in with each new rewrite!
And let’s not even count up the number of post-inquiry-response ghostings you’ve experienced because of these poorly-written emails. Yikes! Never fear, because your content writer is here!
Through your custom inquiry response email template you can:
- express your joy to meet a new client
- build a connection
- reiterate what makes you special
- confirm your availability
- share next steps
- book the consultation or session!
But it doesn't end there! After your initial project, we can tackle the rest of your written content, including:
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blog posts that match your brand voice
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a comprehensive suite of email templates
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client welcome guide content
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album or print delivery thank you notes
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vendor collaboration requests
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publication requests
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and so much more!
jessica billings
wedding and elopement photographer
Frequently Asked Questions
Q: My pictures speak for themselves, so why do I even need well written content anyway?
A: Professionalism and clarity aside (although those are massive), it’s because, as humans, we are all obsessed with stories, and they move us in ways we can’t begin to understand. I believe you have an incredible story to tell. All you need are the tools and the confidence to tell it.
Q: So, um, how can YOU write content that sounds like ME?
A: During our initial consultation call, we will nail down a brand voice that perfectly resonates with who you are and who your ideal client is. And if at any point in the process, you start worrying that the content isn’t quite sounding right, we can always make adjustments.
Q: Why do you include these pieces of content in your collection?
A: Because these are the essential touch points that take a first time visitor through the process of booking! I can’t in good faith offer you any less, because only by revamping all these pieces can we truly make an impact.
Q: What if I know something is wrong with my written content, but I don’t exactly know what or where to start?
A: I totally hear you! We’ll work together to find the things you love and the things you feel aren’t quite working. I’ll recommend alterations and additions that will make a world of difference. And then, when we write your new content, we’ll put the changes to work!
Q: Do you offer refunds?
A: Unfortunately, I am unable to offer refunds, but I am confident that, through my process, we will craft content you’ll love.
What are you waiting for?! Let's get you booked!
In just two-days, we can totally transform your photography business’ written content! And while I do most of the work, the first step is all on you! So, zip over to my inquiry form and share a bit about yourself, your business, and your hopes for your written content. Then, choose a day and time that would work best for our consultation call so we can get this show on the road!
