The Two-Day, Done-For-You Copywriting Experience
You’ve waited for effective, captivating written content for years. You’ve missed out on clients that could have become dear friends. You’ve lost thousands on skipped bookings because of content that feels generic and bland, and – let’s be real – is probably littered with typos. You can’t afford to wait any longer to have the written content your remarkable business deserves. So, let’s not waste another second! Let’s get you the written content of your dreams with a quickness that will blow your mind.
IMAGINE YOUR ADVENTURE
You're not a cliché. Your written web content shouldn't be either!
The stories photographers can tell — from hilarious posing disasters to tearjerking wedding day surprises to triumphantly overcoming the almighty horror of broken equipment mid-session — are packed with drama and emotion. Your stories can make us laugh out loud or dissolve into a weepy puddle like nothing else. All you have to do is tell those stories. And through done-for-you copywriting, it’s never been easier to do exactly that!
Let’s craft high-quality written content for your entire website that turns visitors to your website into loyal clients. And while the content is being written, you won’t have to lift a finger!
There is so much we can do if you choose to turn your website into a storytelling tool rather than a generic place holder that surrounds your images. By reimagining what the written content on your website can do, you can truly put your greatest marketing tool to work.
"I avoided updating my website for years. I would start and delete more times than I can count. Thankfully, Erica was there to ease all my stress and worry, and she was able to take all of my jumbled thoughts and turn them into beautifully crafted stories. She saved my website from having terribly written content that pushed away my ideal clients before they even got to know me!"
The Signature Collection for Photographers
the essentials to take potential clients from “meh” to “omg!” in just two days
Ready to totally transform your written content in just two days!? By diving deeply into your ideal client, brand voice, and the essential pieces of your booking workflow, you’ll have a website that you can’t wait to share with potential clients. And if your website has unique needs not reflected below? Girl, I’m a former dancer, so you better believe I’m flexible as hell! Never feel like your website is bland, boring, or ineffective ever again!
This collection includes*:
Brand voice discovery
Ideal client discovery
Content strategy planning
Custom brand voice guide
About Me page content
Investment & Experience page content
Contact page content
Custom inquiry response email template
Editing pass from a copy editor
A full day for edits!
* A wide range of a la carte options (like blogs, additional emails, and Instagram captions) are available for continuing clients, but I require that all new clients begin with the signature collection. If you’re interested in learning more about the continuing client collection, I can’t wait to share more with you during our call!
But How Does it Work Exactly?
THE SIGNATURe, two-day CONTENT & COPYWRITING PROCESS FOR PHOTOGRAPHERS
Explore what we can create together!
Let's welcome your potential clients with impact.
For photographers, who do most of their advertising and booking online, a homepage serves much the same purpose as walking through a shop door would for brick-and-mortar stores. It sets the mood, welcomes customers, and hopefully gets them in the mood to buy.
Just imagine what it’s like to walk into a store like Anthropologie, where everything from the decor to the smells give a whimsical and wonderful vibe. Or maybe think about what it’s like to shop at a high end bridal boutique, where they hand you a mimosa the instant you walk in. Think for a moment about walking into your favorite clothing shop. Can’t you imagine the smells, colors, music, and energy?
The most successful, most established brands grab hold of you the moment you walk through the door and stick in your mind long after you’re gone.
That’s exactly what a well-written homepage can do for your photography business!
Connect powerfully with clients through your story.
Here it is. The beating heart of your website.
This is the page that can make a client fall in love with you before they ever get the chance to meet you. Through a strategically-written about page, we can build an unbreakable connection between you and your potential client that will make them desperate to work with you!
By building out a true-to-you brand voice that speaks to the heart of your ideal client, we can wrap them up cozy in your story while sharing tidbits about yourself that make them say “Oh my gosh, me too!”
Demonstrate value through your details/services page.
A great details/services page can make or break a booking in a way few other pages can. This is where you really get to dig into the question, “What makes me different?”
There’s a huge misunderstanding that the point of this page is just to share your prices. While I believe sharing your prices is extremely important, your details page is really about displaying your value. It’s all about expressing to potential clients how much more you bring to a session than just clicks of the camera.
Here, we can dig more deeply into the values that guide your business. We can take potential clients step-by-step through what it’s like to work with you – from the first hello to final delivery and beyond! We can help them imagine what it would be like to step in front of your lens.
We can show through immersive storytelling and personality-driven language why working with you will truly be a dream experience. This is the page brides will show their moms, wives will show their husbands, and seniors will show their parents to convince them that what you offer is really, truly worth it!
Inspire action with an effective contact page.
Think having a generic little form on your contact page is enough to inspire a potential client to hop down off the fence and make a move? Why would you ever think that!
I feel the contact page is one of the most poorly-used pages on many photographers websites. This is your last shot to convince a potential client to go on and fill out that form and begin the journey of working with you. So, let’s give ’em one last dose of personality or share a final message of hope and joy with them. Let’s do something – anything! – more than say “here’s a form. Fill it out.” Ew.
And don’t forget you also need to set some very clear expectations here…unless of course you want endless follow-up emails and Instagram DMs telling you they just filled out your inquiry form and they expect a response from you within 2 minutes or less!
There’s so much work your contact page should be doing for you, so let’s make sure it’s getting done!
End ghosting forever with an inquiry response template.
Let’s be real…you don’t have time to write the same email to every client who inquires. It takes forever, and you forget important details every time you re-type it out. Not to mention those pesky typos that sneak in with each new rewrite!
And let’s not even count up the number of post-inquiry-response ghostings you’ve experienced because of these poorly-written emails. Yikes! Never fear, because your content writer is here!
Through your custom inquiry response email template you can:
- express your joy to meet a new client
- build a connection
- reiterate what makes you special
- confirm your availability
- share next steps
- book the consultation or session!
But it doesn't end there! Through done-for-you copywriting, we can also create...
“I honestly didn’t know what to expect when I reached out to Erica, but from the very first interaction, she was helpful, clear, and fun! She blew me away with my branding document (I cried when I read it!) and when I read my “Meet Lindsay” piece, I was ready to hire myself!”
Frequently Asked Questions
Q: My pictures speak for themselves, so why do I even need well written content anyway?
A: Professionalism and clarity aside (although those are massive), it’s because, as humans, we are all obsessed with stories, and they move us in ways we can’t begin to understand. I believe you have an incredible story to tell. All you need are the tools and the confidence to tell it.
Q: So, um, how can YOU write content that sounds like ME?
A: During our initial consultation call, we will nail down a brand voice that perfectly resonates with who you are and who your ideal client is. And if at any point in the process, you start worrying that the content isn’t quite sounding right, we can always make adjustments.
Q: Why do you include these pieces of content in your collection?
A: Because these are the essential touch points that take a first time visitor through the process of booking! I can’t in good faith offer you any less, because only by revamping all these pieces can we truly make an impact.
Q: How far out do I need to book you?
A: Because I only take on four clients a month for website overhauls, it’s extremely important to plan ahead, and book two months in advance.
Q: What if I know something is wrong with my written content, but I don’t exactly know what or where to start?
A: I totally hear you! I offer website consultations through which I squirrel through your entire website recommending alterations and additions that will make a world of difference. And then I can give you a hand with implementing those changes if you’d like!
Q: Do you offer refunds?
A: Unfortunately, I am unable to offer refunds, but I am confident that, through my process, we will craft content you’ll love.