THE DONE-FOR-YOU CONTENT COLLECTION
You're not a cliché. Your written web content shouldn't be either!
The stories photographers can tell — from hilarious posing disasters to tearjerking wedding day surprises to triumphantly overcoming the almighty horror of broken equipment mid-session — are packed with drama and emotion. Your stories can make us laugh out loud or dissolve into a weepy puddle like nothing else. All you have to do is tell those stories. And through done-for-you copywriting, it’s never been easier to do exactly that!
Let’s craft high-quality written content for your entire website that turns visitors to your website into loyal clients. And while the content is being written, you won’t have to lift a finger!
There is so much we can do if you choose to turn your website into a storytelling tool rather than a generic place holder that surrounds your images. By reimagining what the written content on your website can do, you can truly put your greatest marketing tool to work.
Sure, a picture's worth a thousand words.
But a picture paired with the right words is
But How Does it Work Exactly?
THE SIGNATURE CONTENT & COPYWRITING PROCESS FOR PHOTOGRAPHERS
STEP ONE
the consultation chit-chat
I know, I know! You want to just get this show on the road! But consultation calls are super important! First, they ensure we’re the perfect match! It’s also crazy vital that you understand how this whole hullaballoo even works, because, hello! Entrusting your story to a writer is just kinda weird. So, let’s make it make sense! Just hop over to my contact page to book a call. Then, I’ll send you a scheduler and a bit more info. Next things next, we will hop on a call to talk specifics!
STEP TWO
the pre-project celebration
Once you’ve decided you’re all in, I’ll send an agreement and retainer invoice your way. The moment I receive both back from you, it’s official! You’ve just booked your very own copywriter! Woo! Then, we immediately dive headfirst into the process. Even if your project start date is months away, you’ll receive a big ol’ questionnaire from me right away so you can shake up a margarita, put on your comfies, and fill out your questionnaire at your own pace!
step THREE
the branding deep-dive
Before any words get written, first we need to nail down two things: who are talking to and how to talk like you! Enter the branding week! During the first week of your project we will work together to create your perfect brand voice and ideal client. Then, I’ll combine it all into a comprehensive, custom brand guide just for you! FYI this is the part of the process 75% of clients call their absolute favorite. So, get hype!
step four
the strategy sesh
I promise this is the last thing that happens before we get down to business, gosh dang it! But during this final post-writing call, we review every piece of content we will be creating together, including what is going where, why it’s going there, what you want to make sure we express and more. It’s also the last chance for me to gather a bit more information from you before the writing begins!
step five
the writing part (finally!)
It’s time for the fun to begin! You’ll receive a Google doc into which I’ll write all your content, then you get to decide whether you want to peep in occasionally or go take a two week vacation! Feel free to start leaving comments or to totally forget about it until all the content is fully written and ready for edits! So, while I’m writing away, feel free to grab a camera and hang with clients, or just enjoy a little “me time!”
step six
the editing adventure & your final product
Once all the writing is all finished, a copyeditor will give you content a first editing pass. Then, you’ll get to choose when your editing window begins. During that window of time, you’re able to request as many edits as your heart desires. And I’ll make them all! Then, once you love it to pieces, I’ll send a final proof your way so you can begin adding it piece by piece into website. And voila! You have a fully rewritten website! Cue the music, girl, because it’s your time to shine!
The Signature Collection for Photographers
the essentials to take potential clients from “meh” to “omg!”
Ready to totally transform your written content in a month or less? By diving deeply into your ideal client, brand voice, and the essential pieces of your booking workflow, you’ll have a website that you can’t wait to share with potential clients! And if your website has unique needs not reflected below? Girl, I’m a former dancer, so you better believe I’m flexible as hell! Never feel like your website is bland, boring, or ineffective ever again!
This collection includes*:
Brand discovery call
Custom brand voice guide
SEO tagline
Homepage content
About Me page content
Investment & Experience page content
Contact page content
Custom inquiry response email template
Editing pass from a copy editor
Starting at $2,300**
* A wide range of a la carte options are available. I can’t wait to share them with you during our call!
** If this number sent your head spinning, don’t worry! We can discuss options on your consultation call.
Explore what we can create together!
homepage
Let's welcome your potential clients with impact.
For photographers, who do most of their advertising and booking online, a homepage serves much the same purpose as walking through a shop door would for brick-and-mortar stores. It sets the mood, welcomes customers, and hopefully gets them in the mood to buy.
Just imagine what it’s like to walk into a store like Anthropologie, where everything from the decor to the smells give a whimsical and wonderful vibe. Or maybe think about what it’s like to shop at a high end bridal boutique, where they hand you a mimosa the instant you walk in. Think for a moment about walking into your favorite clothing shop. Can’t you imagine the smells, colors, music, and energy?
The most successful, most established brands grab hold of you the moment you walk through the door and stick in your mind long after you’re gone.
That’s exactly what a well-written homepage can do for your photography business!
Connect powerfully with clients through your story.
Here it is. The beating heart of your website.
This is the page that can make a client fall in love with you before they ever get the chance to meet you. Through a strategically-written about page, we can build an unbreakable connection between you and your potential client that will make them desperate to work with you!
By building out a true-to-you brand voice that speaks to the heart of your ideal client, we can wrap them up cozy in your story while sharing tidbits about yourself that make them say “Oh my gosh, me too!”
about me
experience
Showcase your uniqueness through the client experience.
A great client experience page can make or break a booking in a way few other pages can. This is where you really get to dig into the question, “What makes me different?”
Here, we can dig more deeply into the values that guide your business. We can take potential clients step-by-step through what it’s like to work with you — from the first hello to final delivery and beyond! We can help them imagine what it would be like to step in front of your lens.
We can show through immersive storytelling and personality-driven language why working with you will truly be a dream experience.
This is the page brides will show their moms, wives will show their husbands, and seniors will show their parents to convince them that what you offer is really, truly worth it!
Demonstrate value through your investment page.
Has booking been slow? Are you struggling to meet your session number goals? Have potential clients been turning you down because of your prices? Then your investment page might need a serious overhaul!
There’s a huge misunderstanding that the purpose of your investment page is to share your prices. WRONG! While I believe sharing your prices on your investment page is extremely important, your investment page is really about displaying your value! It’s all about expressing to potential clients how much more you bring to a session than just clicks of the camera.
Do you scout locations in advance for sessions? Do you help brides create their wedding day timelines? Do you send 24-hour sneak peeks? All this and more should be listed on your investment page to enchant potential clients, and I can show you how!
investment
blog posts
Display sessions and educate clients through your blog.
Let’s be real…you don’t have time to write your own blog posts. With a schedule full of client meetings, sessions, galleries that need editing, and so much more, when could you possibly keep your blog up to date?
Never fear, because your content writer is here!
Whether you want to showcase a recent session or educate your clients, your blog is an invaluable tool, and we can make sure you get the most out of every single post! A few great blog posts to consider are:
- recent client work
- tips and tricks for clients
- explaining how you do what you do
- vendor recommendations
- venue/location recommendations
- peeks behind the scenes into your client experience
But it doesn't end there! Through done-for-you copywriting, we can also create...
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email templates that match your brand voice
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client welcome guide content
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client welcome card or postcard content
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album or print delivery thank you notes
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vendor collaboration requests
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publication requests
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a custom brand guide and ideal client avatar
“I avoided updating my website for years. I would start and then delete more times than I can count. Thankfully, Erica was there to ease all my stress and worry and was able to take all of my jumbled thoughts and turn them into beautifully crafted stories that I could’ve only dreamed of.”
shannon castro
Frequently Asked Questions
Q: My pictures speak for themselves, so why do I even need well written content anyway?
A: Professionalism and clarity aside (although those are massive), it’s because, as humans, we are all obsessed with stories, and they move us in ways we can’t begin to understand. I believe you have an incredible story to tell. All you need are the tools and the confidence to tell it.
Q: So, um, how can YOU write content that sounds like ME?
A: During our initial consultation call, we will nail down a brand voice that perfectly resonates with who you are and who your ideal client is. And if at any point in the process, you start worrying that the content isn’t quite sounding right, we can always make adjustments.
Q: Why do you include these pieces of content in your collection?
A: Because these are the essential touch points that take a first time visitor through the process of booking! I can’t in good faith offer you any less, because only by revamping all these pieces can we truly make an impact.
Q: How far out do I need to book you?
A: Because I only take on five clients a month for website overhauls, it’s extremely important to plan ahead, and book two months in advance.
Q: What if I know something is wrong with my written content, but I don’t exactly know what or where to start?
A: I totally hear you! I offer website consultations through which I squirrel through your entire website recommending alterations and additions that will make a world of difference. And then I can give you a hand with implementing those changes if you’d like!
Q: Do you offer refunds?
A: Unfortunately, I am unable to offer refunds, but I am confident that, through my process, we will craft content you’ll love.
FEATURED CLIENTS
