Home

Copywriting for photographers who want to translate their personalities into their most powerful marketing asset in just three days.
Copywriting for photographers who want
to translate their personalities into their most powerful marketing asset in just three days.
MORE THAN 175 UNIQUE, CAPTIVATING BRAND VOICES UNLEASHED SINCE 2017
Do you laugh at every emotionless website promising “swoon-worthy” galleries? Roll your eyes when you encounter try-hard BFF-iness? Yawn every time you see the words “authentic,” “lover of light,” or “wildly in love?” No matter what your opinions are, we love that you’ve got ’em! It’s time to shed that trendy, boss-babe written content you see everywhere, and through strategic copywriting for photographers, embrace a sincere, sensational voice all your own!

the writer
All you have to do is show up on the consultation call, OK? We'll get them there!
No matter their style, approach, or experience level, photographers always tell me, “Once I get potential clients on a call, I’m so good at selling. It’s getting them onto the call that’s the problem…”
What if that problem could disappear in just three days?
Clients really can feel like they’ve actually met you—like, truly gotten to know you—after just reading your website, and I can’t friggin’ wait to show you how copywriting for photographers can make that dream come alive!
I'm Erica, and through branded web copy, I bring photographers like you the clarity, competence, and conviction their businesses deserve.
I didn’t begin as a “copywriter for creatives,” casting a wide net to serve a wildly varied audience with wildly varied needs. And despite studying photojournalism as part of my journalism degree, I didn’t begin as a multi-service creative, offering everything from design to photography without becoming a true expert in anything. Nope, for more than half a decade, I’ve been copywriting for photographers! This has always been who and how I’ve wanted to serve, and I’ve dedicated my career to doing it exceptionally. Now, I want to bring all that experience and insight to you!
So, whaddya say? Ready to fill your website with words that will build your business? But not just any words! Oh no, no! Anyone can do that! I’m talking words that feel as familiar as slipping into your favorite pair of sweatpants and as effective as your secret, go-to trick for helping a client feel like a model. Words only for you.
THE RESULTS
OUR CLIENTS HAVE BEEN FEATURED IN







copywriting for photographers
There are three ways to work with us—all you have to do is choose your adventure!
SIGNATURE DONE-FOR-YOU
The 3-Day Experience
We can clarify your ideal client, unleash your unique brand voice, and rewrite your entire website in just three days.
GUIDED D.I.Y.
The 90-Minute Intensive
In just an hour and a half, we can tackle the biggest problems holding your website back, making your rewrite a breeze.
craft your own content
The Template Shop
You can take on your web content, email templates, and blog posts with just a few copies, pastes, and fill-in-the-blanks.
word on the street
—Bailey Pianalto—
—Jayde Anzola—
—Lois Macomber—
—Heather Domer—
—Savannah Bell—
—Kayla Albers—
our clients
Our photographers are driven, collaborative, intentional, visionary risk-takers ready to fearlessly plant their flags in an oversaturated industry to radically serve their unique clients with sincerity and heart.
ENGAGING, EFFECTIVE COPYWRITING FOR PHOTOGRAPHERS Is JUST THREE DAYS AWAY!
Ready to begin the adventure?
You really can have written content that sounds like YOU without lifting a finger! Through my signature experience, we’ll refine your ideal client, unleash your brand voice, and flood your website with web copy that captivates clients, showcases your value, and grows your business.
All you have to do is say the word!