Deposits needs to be paid. Questionnaires need to be filled out. Timelines need to be settled. Outfits need to be chosen. And on and on and on. Sure, it's all very important...but when you reuse the word "important" over and over to describe everything -- from the mildly important to the your-wedding-day-will-literally-fall-apart important -- it loses its impact and your point can get lost.