Category: Discover Your Brand Voice

Pack Your Website With Personality in These 5 Key Places

If you’ve noticed that your blog posts have all started to sound like the same, boring, obligatory nonsense and your “About Me” page doesn’t really feel like it’s about you at all, you may have come down with the sickness that plagues so many photographers. If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitation-itis.

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12 Words Better than “Happy” To Spice Up Your Blog Posts

The word “happy” gets tossed around A LOT. But just like any word that gets overused, it quickly loses all meaning, becoming weak and uninteresting, and that’s the last thing you want to convey when describing the best day of someone’s life…or the way you feel about your job. Breathe a little life into your blog posts or web copy by replacing the word “happy” with these more impactful, specific, emotion-filled words.

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Lose the Word “Gorgeous” & Use These 14 Words To Describe Brides Instead

Especially for well-seasoned wedding photographers, finding new ways to describe your 467th bride on her wedding day can be one of the most challenging hurdles to jump, leading many photographers to skip the writing process entirely. Reclaim the meaning in your posts by dropping the word “gorgeous” and choosing one of these more specific terms to describe your resplendent brides instead!

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Oh, hey!

I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.

6 Overused Phrases Weakening Your “About Me” Page