Category: Overhaul Your Site

How to market your photography business in the everyone's a photographer era blog post thumbnail

How To Market Your Photography Business in the “Everyone’s A Photographer” Era

How do you articulate the value you bring when marketing to people who aren’t fully on board with shelling out a few thousand dollars to hire a wedding photographer? How the heck do you market your wedding photography business like a pro? The answer is simple: you show that you do so much more than click a button! Most wedding planning couples just don’t understand that. Instead of getting frustrated by that gnawing fact, however, let’s educate them!

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clean up your website with copywriting for photographers and The Write Lens

8 Fast Ways to Clean Up Your Photography Website Until It Shines With Professionalism

As a creative, your website is your storefront. And there’s simply no excuse not to clean things up. This type of clean-up just looks a little different than getting a broom out. But the great news is that it’s actually easier with no physical labor required! Here are eight little messes with a huge impact you need to clean up on your site before directing clients to it. These quick changes will help you run a squeaky-clean photography website that screams “experienced professional!”

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Calls to action for photographers blog post

Calls To Action: How Photographers Can Expertly Use Them To Book

Your work is incredible and your client experience is mind blowing, but for some reason you’re struggling to book. Here’s the thing, though: the lack of inquiries might not be about your work or your content. It might actually be about something far smaller, yet extremely important. It might be about the missing calls to action! Let’s fix all that.

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email templates for photographers

5 Game-Changing Email Templates Every Photographer Should Be Using Right Now

Think about all the points of contact you have (or wish you could have) with a client. From responding to their inquiry to finalizing their booking, from sending session tips to delivering their gallery, you are constantly sending emails to clients! And the emails you send are just as important to your client experience as the content of your website or the way you direct them on shoot day!

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Struggling to Post Engaging Content on Instagram? Try Out This 30-Day Content Calendar!

The Instagram algorithm feeds on two things: consistency and engagement. But with fresh photo sessions on hold, finding new, interesting content to post can be a major strug. That’s why I’ve created this 30-day caption prompt calendar! Let’s dive into who you are as a person, learn more about your style, and draw the eyes (and engagement) of your ideal clients all through the captions you write

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The Magical Art of Positive Repelling

This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.

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Beating Burnout Through Brand Voice

In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.

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Find The Words To Define Your Signature Style

The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.

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Meet the copywriter for photographers.

Oh, hey!

I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.

6 Overused Phrases Weakening Your “About Me” Page