Sure, there are a lot of things you can do to improve your website, but if you’re crazy freakin’ busy and don’t have the time to engage in a hefty revamp at the moment, there are three SUPER speedy things you can do to immediately improve your website:
Category: Overhaul Your Site
“You don’t understand,” you say. “This way, we can get on the phone with a potential client, make them understand why we are worth the money BEFORE dropping the price on them.”
And, no, I totally get it! I’m just here to break the bad news that, unfortunately, this tactic doesn’t really work the way you think it does.
Pop the bubbly! Drop the balloons! Throw the confetti! You made it to a brand new year, and with a new year comes a chance to blow the dust off your website and get it revamped for the year ahead. So, grab your favorite pen for marking checks, log into your website and let’s get your website ready to rock your clients’ world this year!
This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.
In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.
It may seem that filling up that ever-intimidating blank, new web page with words is the hardest part of writing. Oh contraire! Writing is hard, but editing your own writing is even harder. Since most of us don’t have a professional editor on speed dial, learning to self-edit your work is important for saving time and money. Here are some tips to get started on editing your writing.
The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.
If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
If you’ve noticed that your blog posts have all started to sound like the same, boring, obligatory nonsense and your “About Me” page doesn’t really feel like it’s about you at all, you may have come down with the sickness that plagues so many photographers. If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitation-itis.
I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.
Don’t Miss a Word!
6 Overused Phrases Weakening Your “About Me” Page