Category: Overhaul Your Site

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Yes, Wedding Photographers Should List Their Prices & Here's Why

“You don’t understand,” you say. “This way, we can get on the phone with a potential client, make them understand why we are worth the money BEFORE dropping the price on them.”

And, no, I totally get it! I’m just here to break the bad news that, unfortunately, this tactic doesn’t really work the way you think it does.

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the new years website refresh for photographers

The 2020 Website Refresh Checklist

Pop the bubbly! Drop the balloons! Throw the confetti! You made it to a brand new year, and with a new year comes a chance to blow the dust off your website and get it revamped for the year ahead. So, grab your favorite pen for marking checks, log into your website and let’s get your website ready to rock your clients’ world this year!

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The Magical Art of Positive Repelling

This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.

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Beating Burnout Through Brand Voice

In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.

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Find The Words To Define Your Signature Style

The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.

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7 Handy Tips To Self-Edit Your Writing

It may seem that filling up that ever-intimidating blank, new web page with words is the hardest part of writing. Oh contraire! Writing is hard, but editing your own writing is even harder. Since most of us don’t have a professional editor on speed dial, learning to self-edit your work is important for saving time and money. Here are some tips to get started on editing your writing.

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Speaking Truth: Is Your Web Content Honestly Honest?

The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.

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Pack Your Website With Personality in These 5 Key Places

If you’ve noticed that your blog posts have all started to sound like the same, boring, obligatory nonsense and your “About Me” page doesn’t really feel like it’s about you at all, you may have come down with the sickness that plagues so many photographers. If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitation-itis.

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Meet the copywriter for photographers.

Oh, hey!

I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.

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6 Overused Phrases Weakening Your “About Me” Page

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