How do you articulate the value you bring when marketing to people who aren’t fully on board with shelling out a few thousand dollars to hire a wedding photographer? How the heck do you market your wedding photography business like a pro? The answer is simple: you show that you do so much more than click a button! Most wedding planning couples just don’t understand that. Instead of getting frustrated by that gnawing fact, however, let’s educate them!
Category: Overhaul Your Site
As a creative, your website is your storefront. And there’s simply no excuse not to clean things up. This type of clean-up just looks a little different than getting a broom out. But the great news is that it’s actually easier with no physical labor required! Here are eight little messes with a huge impact you need to clean up on your site before directing clients to it. These quick changes will help you run a squeaky-clean photography website that screams “experienced professional!”
Your work is incredible and your client experience is mind blowing, but for some reason you’re struggling to book. Here’s the thing, though: the lack of inquiries might not be about your work or your content. It might actually be about something far smaller, yet extremely important. It might be about the missing calls to action! Let’s fix all that.
Think about all the points of contact you have (or wish you could have) with a client. From responding to their inquiry to finalizing their booking, from sending session tips to delivering their gallery, you are constantly sending emails to clients! And the emails you send are just as important to your client experience as the content of your website or the way you direct them on shoot day!
The Instagram algorithm feeds on two things: consistency and engagement. But with fresh photo sessions on hold, finding new, interesting content to post can be a major strug. That’s why I’ve created this 30-day caption prompt calendar! Let’s dive into who you are as a person, learn more about your style, and draw the eyes (and engagement) of your ideal clients all through the captions you write
Sure, there are a lot of things you can do to improve your website, but if you’re crazy freakin’ busy and don’t have the time to engage in a hefty revamp at the moment, there are three SUPER speedy things you can do to immediately improve your website:
“You don’t understand,” you say. “This way, we can get on the phone with a potential client, make them understand why we are worth the money BEFORE dropping the price on them.”
And, no, I totally get it! I’m just here to break the bad news that, unfortunately, this tactic doesn’t really work the way you think it does.
This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.
In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.
I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.
6 Overused Phrases Weakening Your “About Me” Page