Even though you’ve done your best to fill your about me page with information on who you are and what your story is, it’s likely that your info sounds a little bit like everyone else’s. You love coffee, adventures, Netflix, and your kids/husband/dog. Sound like you? Probably, because this is many photographers’ bios in a nutshell. Here are a few ways to make sure that you stand out from the crowd online.
It may seem that filling up that ever-intimidating blank, new web page with words is the hardest part of writing. Oh contraire! Writing is hard, but editing your own writing is even harder. Since most of us don’t have a professional editor on speed dial, learning to self-edit your work is important for saving time and money. Here are some tips to get started on editing your writing.
The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.
If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
I’ve written countless bios for photographers and studied gazillions more, and I see the same meaningless, overused phrases popping up over and over again. By eliminating these five from your About Me page, you can cut through the noise, use words that matter and stand out from the crowd.
If you’ve noticed that your blog posts have all started to sound like the same, boring, obligatory nonsense and your “About Me” page doesn’t really feel like it’s about you at all, you may have come down with the sickness that plagues so many photographers. If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitation-itis.
You can’t predict what your clients-to-be will find important or how they make decisions, so it’s best to be prepared for any possible scenario. By including these 8 things on your commercial photography website, you will be prepared for the most artsy, visually-motivated client, the most meticulous, detail-oriented client and everyone in between.
I don’t know about you, but I certainly didn’t go to school to study web design, programming or anything in the IT department. So how are we creative solopreneurs supposed to incorporate something seemingly so techie into our websites? There are a number of ways to boost your SEO, but there’s one quick, simple way that often flies right under the radar.
Oh, hey!
I’m Erica, the brains behind the clacking computer keys! I’m an introverted extrovert, a sympathy crier who also loves to box, a person who reads comic books while wearing floral dresses…and plants flowers in Wonder Woman t-shirts. I’m a crazy collection of opposites and beyond excited to turn your astonishing personality into words that will build your business.
6 Overused Phrases Weakening Your “About Me” Page
Erica Comitalo crafts personality-packed content and copywriting for photographers
BASED IN ATLANTA, GEORGIA | WRITING FOR THE WORLD
Erica@Thewritelens.com
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