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Sure, there are a lot of things you can do to improve your website, but if you’re crazy freakin’ busy and don’t have the time to engage in a hefty revamp at the moment, there are three SUPER speedy things you can do to immediately improve your website:
“You don’t understand,” you say. “This way, we can get on the phone with a potential client, make them understand why we are worth the money BEFORE dropping the price on them.”
And, no, I totally get it! I’m just here to break the bad news that, unfortunately, this tactic doesn’t really work the way you think it does.
Deposits needs to be paid. Questionnaires need to be filled out. Timelines need to be settled. Outfits need to be chosen. And on and on and on. Sure, it’s all very important…but when you reuse the word “important” over and over to describe everything — from the mildly important to the your-wedding-day-will-literally-fall-apart important — it loses its impact and your point can get lost.
This may seem harsh or cruel, but we’ve all got to face the fact that not everyone is going to like us. No matter how sunny your personality or how jaw droppingly gorgeous your galleries, you aren’t a piece of chocolate to be loved and adored by everyone. And, hell…there are even some weirdos out there who hate chocolate! To really have a style and a unique approach to photography, you’re going to have to wholeheartedly embrace some things and reject others. And that includes pushing away the people who love what you don’t provide.
One of the things I was most looking forward to as we moved from an apartment to a house was the chance to paint an entire home exactly the way I wanted to. Get out of here with your rules on what shades I can use or where I can put my colors. My house; my walls, suckers! But what I didn’t realize until I finally had the chance to do exactly what I wanted, whatever I wanted, was how dang hard it would be.
In the modern era, you can’t just manage your own business. You have to become a brand. And, y’all, that’s freaking draining! You don’t get to shut it down and go home after your 9 to 5. You have to be “on” every time you answer an email, post to social media or respond to a comment. And when “on” means adopting a tone — a personality — that isn’t yours, it’s ten times as hard.
Oh, hey!
6 Overused Phrases Weakening Your About Me Page
Erica Comitalo crafts personality-packed content and copywriting for photographers
BASED IN ATLANTA, GEORGIA | WRITING FOR THE WORLD
Erica@Thewritelens.com
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