2022 Year In Review: Five Photography Industry Updates, Changes, and Trends on the Rise
Erica Comitalo
November 30, 2022
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FAQs: 7 Ways To Make This Often-Forgotten Corner of Your Photography Website Work Overtime
Samantha Marin
October 27, 2021
What if a potential client could come into a consultation with specific, unique questions instead of the same four or five every person asks? It’s possible! Follow along, and I’ll show you how to let this often-forgotten corner of your website put in that extra work for you, so you can relax and watch ideal clients roll in. Alright, photographers! Let’s learn how to A some Qs like a pro!
Branding for Photographers: Building a Business Identity
Samantha Marin
October 19, 2021
You’ve probably heard that your photography business needs a brand. But what is “a brand,” anyway? To keep it simple: a brand is how people identify your business. From written voice to color selection to font, your brand is a series of shortcuts people use to know that, oh hey, it’s you. Like curly Coke font, the bright white Apple boxes, or the friendly staff at Trader Joe’s, brands use various tools to stand apart from the crowd. But how does branding for photographers work?
22 Photography Website Tips for 2022
Samantha Marin
October 8, 2021
Optimizing web content for 2022? But it’s only October! Well, my friends, it’s truly never too early to get your photography website ready for the new year. Why wait for the busy holiday season of engagements and new client inquiries to get your site in order? Let’s just do it right now! Later often means never, and now is the best time to give your site a refresh for booking season and the new year!
60 Days of Instagram Content Ideas for Photographers
Samantha Marin
September 27, 2021
As a photographer, your Instagram page is one of your best marketing tools. But between the oversaturation of content on the platform and the need to magically guess what your followers will respond to, putting together a comprehensive Instagram content strategy can feel exhausting. That’s why I’m going to help you do it! Find 60 FREE prompts for your grid, 40 for your stories, and 20 for your reels in this post!
11 Massive Photography Website Mistakes You Might Be Making
Samantha Marin
September 20, 2021
We’ve talked tips, but we rarely document the cringes, the oh-dears, and the shocked expressions we have when we visit certain photography websites. And, from one friend to another, we do not want you to fall into these traps! From disregarding CTA’s entirely to not including a single word on your homepage, here are some of the top photography website mistakes we routinely see out in the wild.
How To Market Your Photography Business in the “Everyone’s A Photographer” Era
Samantha Marin
August 18, 2021
How do you articulate the value you bring when marketing to people who aren’t fully on board with shelling out a few thousand dollars to hire a wedding photographer? How the heck do you market your wedding photography business like a pro? The answer is simple: you show that you do so much more than click a button! Most wedding planning couples just don’t understand that. Instead of getting frustrated by that gnawing fact, however, let’s educate them!
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6 Overused Phrases Weakening Your About Me Page
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